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'Salary Boom' : Real Estate Is Big Money, The Segment Is Now Hot Property For Job Seekers


By yogisharma, Section Jobs Wanted/Available
Posted on Sat Sep 13, 2008 at 01:50:57 AM EST

&You've heard this one before: Real estate is big money. Till now true only for speculators, investors and realtors, the segment is now hot property for job seekers too.

According to industry estimates, while salaries for manufacturing and automobiles graduates from reputed schools can go up to Rs 6 lakh a year, real estate firms do not mind paying between Rs 12 and 15 lakh a year! Everyone in this business seems to be earning more. Vice-presidents in the companies earn Rs 50-60 lakh a year whereas senior managers in the automotive business earn between Rs 18 and 30 lakh a year. And to top it all, the sector offers a slew of incentives.

The Ma Foi Employment Trends Survey (METS), conducted by Ma Foi, one of India's largest HR consultancy firm, has predicted a 3 per cent increase in employment in 2008. The largest chunk of new jobs, according to the survey, would be generated by the Real Estate and hospitality sector, riding high with the tourism boom in the country.

Interestingly, even within the sector, there are surprises because it's not always the top firms that pay most. Mid-tier and not-so-established real estate developers established tend to offer higher salaries, as it is tougher for these companies to attract experienced professionals. "The main attraction for joining realty sector is the tempting incentives that are offered on striking a deal. Eventually, your incentives could outrun the regular salary!" says Sanjeev Kumar, HR officer with real estate company, Ramaprastha.

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The boom in salaries arises from the fact that the sector itself is changing with several builders trying to become more organised and projecting themselves as well-run professional businesses. Unlike relatively more mature industries such as manufacturing, the real estate business has been essentially entrepreneur-driven. "Earlier, a majority of real estate developers did not have a corporate structure," observes Sidhant Gupta Director JTPL Townships Private Limited, "but now with a large number of companies raising money to fund future growth, it has become extremely lucrative in terms of market, manpower and, of course, salaries."

The result is a war between developers, private equity players and real estate consultancy firms. Companies are open to hiring good and intelligent people from the other sectors. Everybody is scouting for fresh  talent. Attrition levels in the industry stand at 30-40 per cent, according to industry estimates. It's well established now that the real estate industry pays handsomely. "We can say that real estate industry has become more organized and focussed and is not restricted to building towers, hotels or IT parks. Investment is taking place in the infrastructure segment as a whole. The result is that this sector is more paying at present and is set to become a more serious career option," says Veenu Puri, HR head, JTPL Townships.

Source: The Tribune 13/Sep/2008

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