The Haryana Government has framed the Haryana Municipalities Outdoor Advertising Policy for 2010.
An official spokesman said here on Monday that the policy would apply to all municipal areas in the State and cover all land/properties belonging to all State Government departments, boards and corporations unless specifically exempted.
The policy has been prepared in accordance with guidelines laid down by the Supreme Court and the Environment Pollution (Prevention and Control) Act for the National Capital Region.
The spokesman said the policy for outdoor advertising is driven not by revenue imperatives but by the towns' and cities' development imperatives. It would also be ensured that outdoor advertising is not hazardous to traffic. The advertisement rights shall be given for a period not exceeding three years.
However, hoardings/advertisements/banners for publicity of achievements, social welfare schemes/messages and various other development policies put up by government departments, boards and corporations would be excluded from the purview of the contract.
Source: The Hindu Haryana policy for outdoor advertising
